Cannabis dispensaries in the U.S. confront substantial hurdles in advertising, even in legal markets, as traditional digital platforms like Google and Meta reject cannabis-related content. This limits their marketing options, often relegating businesses to outdated methods or costly influencer partnerships with unclear ROI. Brandify emerges as a solution with innovative tools like geofencing, a strategy that allows dispensaries to target consumers within specific areas, enhancing their marketing efforts in a landscape dominated by advertising restrictions.
Cannabis dispensaries struggle with advertising due to restrictions on digital platforms, forcing reliance on outdated methods, which Brandify's geofencing aims to overcome.
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