In 2021, Zillow transitioned from individual syndication agreements to IDX feeds for obtaining MLS data, deeming IDX feeds the "gold standard". However, the newly adopted delayed marketing option for listings may create uncertainty around the availability of listings data. Analysts, including John Campbell from Stephens, caution that it's unclear how significantly this could impact listing volumes. Zillow and Homes.com, despite not having agents under their licenses, can still access VOW feeds to display delayed listings, while MLSs must include those listings per NAR requirements.
In court filings in the REX Homes lawsuit, Zillow referred to IDX feeds as the gold standard source of listings data.
If the majority of consumers decide to utilize the new delayed marketing option for their listings, the IDX feeds supplying portals with the latest listings may run dry.
While sites like Zillow and Homes.com may not have agents hanging their license with them, they are licensed as brokerages, providing them with access to VOW data feeds.
According to a NAR FAQ, delayed marketing listings may be shown on a VOW display. It explains that the purpose of these types of displays is...
Collection
[
|
...
]