AI-powered engines like ChatGPT, Perplexity, and Gemini are transforming how consumers search, discover, and evaluate banks. For banks and financial services institutions, the change rewrites rules of visibility, brand presence, and digital acquisition. Strategic planning and operational roadmaps are needed to integrate AI search into broader marketing and acquisition efforts. Generative Engine Optimization (GEO) requires technical implementation to drive visibility and brand mentions across AI-powered platforms. Large banks must balance client perspectives, team planning, and marketing strategy to operationalize AI search. Data-driven insights and practical tactics help financial marketers surface brands and grow through AI search.
AI-powered engines like ChatGPT, Perplexity, and Gemini are transforming how consumers search, discover, and evaluate banks. For banks and financial services institutions, this shift is rewriting the rules of visibility, brand presence, and digital acquisition. Join John Dotto, SVP of Content Marketing at U.S. Bank, and Justin Harris, VP of Search Products at iQuanti, for an exclusive conversation on how banks and financial brands can prepare for, and win in the AI search era.
John will share the client perspective from a large national bank: how teams can plan, build roadmaps, and operationalize AI search within the broader marketing strategy and Justin will unpack iQuanti's latest research into Generative Engine Optimization (GEO), revealing what drives visibility and brand mentions across AI-powered platforms and the technical levers brands need to understand. Together, these seasoned digital marketing leaders will provide both data-driven insights and practical strategies to help financial marketers navigate the future of search.
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