""I'm incredibly excited about how our new and evolved partnership with Google will redefine what's possible for our clients," Rose said. "By delivering bespoke AI solutions and enabling hyper-relevant campaigns with unprecedented scale and speed, we're accelerating innovation across every facet of marketing to drive unparalleled growth and impact.""
""Our expanded partnership with WPP is built on a shared vision to harness the power of generative and agentic AI to transform business outcomes. By enabling WPP to innovate on our AI-optimized technology stack, we are helping create the fu"
WPP expanded its partnership with Google in a $400m, five-year deal to deepen use of Google Cloud and AI technologies across the business. The agreement targets accelerated deployment of generative and agentic AI for marketing and the development of new models for personalization, production and measurement. Google will be a curriculum partner in WPP's creative technology apprenticeship to train more than 1,000 early-career specialists by 2030. The collaboration commits to privacy-first data practices and operational efficiency and aims to enable brands to create campaigns in days rather than months.
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