"From brands to agencies, we know many advertisers look to a diverse network of providers across the industry to support their media buying needs on YouTube. This is why we're launching the YouTube Activation Partners program to bring together a collection of trusted third-party partners with expertise in buying strategies and campaign management to help advertisers get the best results out of their work with YouTube."
"These providers each have their own specific areas of expertise, including data-backed ad buying and placement processes, AI-powered targeting,"
Advertisers across brands and agencies rely on a diverse network of providers to support media buying on YouTube. YouTube is launching the Activation Partners program to assemble trusted third-party partners with expertise in buying strategies and campaign management. Partners provide data-backed ad buying and placement processes, AI-powered targeting, and other specialized services to improve campaign performance. The program aims to help advertisers achieve better results and streamline media buying execution on the platform. Partner capabilities vary to address different aspects of planning, targeting, buying, and optimization.
Read at Social Media Today
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