#media-buying

#media-buying

Starting a business doesn't have to mean raising big capital or inventing something new. Sometimes, the best opportunities are right in front of us - like helping other businesses show up online where it really counts.

You have to look at it holistically. It's not just about the immediate CPM or what’s in front of us; consider the overall strategy and outcomes.

Adform appoints Rhoanna Glenn as senior account director and Paul Islam as sales director to drive expansion in the UK, focusing on innovative advertising solutions.

"How do I work within a big retail company? And I feel very lucky because the leadership got it and understood if we do it the right way, we do it in a customer-centric way, it can really add value," Lehrfeld said, explaining how his background helps Walmart's sales strategy.

“CTV is experiencing explosive growth, but we're still in the early innings of figuring out how to make it work at scale,” said Anthony Katsur, CEO of IAB Tech Lab.

Media agencies are now being forced to understand a lot more than just media. For example, price. If you're working on a client that increased their price by 20% in two years, and they're not seeing the category penetration they're looking for. Is media really the problem? It's just a really interesting space to be in of having really frank discussions on the total business, whether that be financial services, CPG, hospitality or whatever. You need to understand the entire business and how their P&L functions. It's just an uncomfortable space for media agencies because it re scopes them a bit.

Performance metrics are like crack; they give immediate gratification, but brand metrics are vitamins, essential for long-term health and success in advertising.

The average CTV platform now authorizes 30 SSPs, doubling from the previous year, leading to higher costs and concerns about resold or low-quality inventory.