According to Pew Research, 21% of all US adults say they go to social media for their news first, with a significant reliance on news influencers, especially among younger demographics.
Among news influencers, 63% are men with a noteworthy political tendency towards the right, yet a significant number do not express any clear political orientation.
TikTok is unique among social media platforms: it has a minimal gender gap and does not have a predominance of right-leaning influencers, alongside a higher representation of LGBTQ+ identifiers.
A majority of news influencer followers, at 65%, seek to better understand topics, suggesting that influencers play a crucial role in news interpretation and dissemination.
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