Aardman Animation, known for its iconic characters, continues to innovate in advertising with its recent series of animated commercials for Thatcher's cider, specifically launching the Juicy Apple Cider. The creative leads aimed for a refreshing 2D animation style that contrasted with previous detailed stop-motion ads. Director Dan Binns highlighted the need for a different approach due to the unique branding of Juicy Apple, leading the team to embrace a playful, surreal aesthetic throughout the creation process.
The previous ads were stop motion...for this product, called Juicy Apple, it seemed like a reasonable opportunity to do something a little different.
There were lots of conversations about how much do we push the surreality and the kind of world of the juice apple...we kept iterating.
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