"Marvel's marketing for the latest MCU movie embraces spoilers, revealing that the group's rebranding as 'New Avengers' serves a significant narrative twist and promotional strategy."
"In a notable shift from previous marketing strategies focused on secrecy, Marvel's recent campaign openly shares plot details, signaling their confidence in fans' reactions."
Marvel's latest marketing campaign for the MCU film has fully embraced spoilers, revealing that the team formerly known as 'Thunderbolts' rebrands as the 'New Avengers' at the end of the movie. This clever twist serves as both a narrative pivot and a promotional strategy shortly after release. The film includes notable tensions, such as Captain America suing over copyright issues regarding the Avengers name, hinting at a deeper storyline in the next installment, while the asterisk initially in the title is clarified by this twist.
Read at Kotaku
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