AV1, developed by major tech players like Netflix and Google, promises a 30% efficiency increase over older codecs such as HEVC. Despite its advantages, including being royalty-free, AV1's adoption has been limited, with platforms like Max, Peacock, and Paramount Plus yet to embrace it. Launched in 2018, AV1 has found its place in services like YouTube and Netflix. However, the competition from existing codecs and various technical limitations is causing it to lag in widespread implementation across the streaming landscape.
Tech giants including Netflix, Google, and Amazon developed AV1 to provide more efficient video compression, aiming to replace older codecs like HEVC and VP9.
Despite a 30% efficiency improvement and being royalty-free, AV1 adoption has been slow, with major platforms such as Max and Paramount Plus still not using it.
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