The article discusses the significant shift in news consumption, with 21% of Americans obtaining news from influencers, a figure that rises to 37% among those aged 18-29. However, a surprising 42% of survey respondents were unable to name any news influencers, suggesting low recognition. For those able to name one, there was little consensus, indicating a fragmented influencer landscape. The article attributes part of this phenomenon to platforms like TikTok, which may promote consumption without promoting recall of the content creators.
21% of Americans get news from influencers, growing to 37% among those aged 18-29, highlighting a significant shift in news consumption patterns.
A striking 42% of those familiar with news influencers couldn't name even one, indicating low recognition despite the concept's growing popularity.
Among those who named an influencer, there was little consensus, pointing to a fragmented landscape in the news influencer realm.
The rise of platforms like TikTok may contribute to low recall of influencers, as users consume content without necessarily remembering who creates it.
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