"The entire 'So True' team is elated to bring Wave on board for this new chapter of our show. The burden of being the only comedy podcast in the world is massive but with Wave's support we will push on."
"With So True, he has rapidly built a uniquely engaged audience that is an exciting addition to our expanding slate of comedy and creator-led shows. We're thrilled to partner with him and help grow the show even further by deepening fan engagement, elevating brand partnerships, and creating more moments people can't stop sharing."
So True with Caleb Hearon entered an exclusive distribution, marketing and advertising sales partnership with Wave. Wave will oversee distribution, marketing and advertising sales across YouTube, social media and podcast platforms and will support an updated build-out of the show's New York City recording studio. The first episode under Wave premieres December 18. The partnership enables expansion of the So True brand, opportunities to launch additional podcasts with friends and creators, and collaborations in the sports realm. Since launching in February 2024, the podcast topped charts weekly, exceeded 1 million downloads within three months and amassed over 43 million YouTube views.
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