The Cannes Lions International Festival of Creativity showcases the evolution of the prestigious awards program over its 70-year history. Notable changes this year include an expanded scope for Glass: The Lion for Change, focusing on diverse forms of representation beyond gender, including disability and race. Additionally, the introduction of a Creative B2B Lions question aims to better understand different B2B models. This year's celebrations emphasize authentic inclusivity and innovative ideas that redefine brand engagement within the marketing industry.
"Expanding its scope allows us to celebrate ideas promoting equitable representation across a broader range of communities, while emphasizing authentic inclusivity throughout the creative process."
"Ultimately, the jury is looking for work that redefines how B2B brands engage with their audiences, showcasing exceptional craft, long-term brand building, or game-changing ideas that challenge industry norms."
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