Before a technology becomes a standard, someone has to conceive, develop, and prove its effectiveness. If a solution is truly successful, it reshapes industry practices and becomes a standard.
The music management landscape has evolved significantly over the years. Now, women play a vital role in the decision-making process, which reflects a remarkable shift in industry dynamics. With Angela Becker and Niamh Byrne leading the way, women managers like them bring fresh perspectives to how artists are guided and promoted, ensuring that female voices are no longer sidelined but are front and center in the industry.