Vertical dramas, a new form of television born in China, offer one-minute episodes catering to smartphone users. This genre has captivated millions and is projected to generate a $14 billion market by 2027. Prominent figures from the industry have noted that audiences seeking different forms of content are driving this trend. Platforms like ReelShort have achieved vast popularity, boasting millions of downloads, illustrating a shift in entertainment consumption patterns toward quick, engaging narratives.
The rise means that there are a lot of audiences who haven't been satisfied by the current supply of the media market, Zhou Yuan stated, highlighting a shift in entertainment demand.
Our answer is: You think you understand the entire entertainment market? You don't, said Joey Jia, reflecting on the unexpected success of vertical dramas.
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