Since 2017, YouTube has significantly increased its share of TV viewing, reaching 12.4%, surpassing Netflix's 7.5% in April 2025. This shift underscores YouTube's rise as a primary content distributor, outpacing other platforms including Disney. Notably, more U.S. viewers are now watching YouTube on TV compared to mobile devices, reflecting changing consumption trends. While some industry leaders dismiss YouTube as mere entertainment for passing time, many in Hollywood now recognize its substantial role in the streaming landscape, conceding that it has gained predominant status in the ongoing streaming wars.
YouTube's dominance has only grown. In April, the Google-owned platform accounted for a record 12.4 percent share of all TV viewing, far ahead of Netflix (7.5 percent)...
YouTube ranked as the No. 1 distributor of television content, period, beating Disney. During the first quarter of 2025, more people in the U.S. watched YouTube on TVs than mobile devices.
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