Omnicom Media's India Chief Kartik Sharma expressed frustration over a competitor poaching clients by lowering prices, violating a secret agreement among agencies on ad rates. The Competition Commission of India (CCI) is investigating this collusion, with evidence showing how top advertising executives from global firms like WPP, Omnicom Media, IPG Mediabrands, and others communicated via WhatsApp to align their pricing strategies. This conduct raises serious concerns about antitrust violations in a rapidly evolving advertising market in India.
This kind of practice is not in the spirit of what we are collectively trying to achieve.
The exchanges form part of a confidential dossier compiled by India's antitrust watchdog that chronicles how global advertising companies...coordinated to rig prices.
India's antitrust watchdog is investigating how the industry's top executives colluded to control pricing in the advertising market.
Executives coordinated responses to clients, which resulted in alignment of competing advertising agencies, according to CCI officials.
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