Aardman Animations, famous for its stop-motion films like Wallace and Gromit, has a rich history in creating memorable TV commercials that date back over forty years. This article highlights ten notable Aardman adverts, showcasing characters that have shaped collective memories and provided commentary on social issues. With household names like Chewits and Lurpak, Aardman's ads engage audiences not just through nostalgia but also with creative storytelling. Additionally, the piece includes insights from Creative Director Steve Harding Hill, discussing Aardman's roots in advertising and its evolution since the success of Morph and the video for Sledgehammer.
Aardman Animations has a rich legacy in creating iconic TV commercials, blending creativity with social relevance, showcasing memorable characters spanning over 40 years.
The studio's commercials not only entertain but also engage viewers emotionally, resonating with collective memories while addressing various social issues through its characters.
In our exclusive interview, Steve Harding Hill shared insights on Aardman's advertising journey, initiated by the success of Morph, highlighting the studio's unique approach in the ad landscape.
From Chewi the Chewitsaurus to Douglas the Butterman, Aardman's adverts show their exceptional craft and creativity, leaving a lasting impact on the advertising industry.
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