Ryan Briganti reflects on his first year as head of ad sales at Paramount Advertising, expressing pride in the growth of sports viewership, particularly with the Men's NCAA Final Four achieving an 8-year high. His 17-year tenure at CBS Sports has helped to expand coverage in various sports, despite market challenges like tariff speculations and the uncertainty surrounding Skydance's merger with Paramount. Briganti's leadership follows a significant reorganization of CBS Sports, focusing on evolving strategies to align with current market trends.
âMy coaches raised me as much as my parents did in some instances.â
Heading into upfront season, Paramount and CBS Sports are coming off several viewership wins, including a Men's NCAA Final Four reaching an 8-year high.
The biggest thing, last summer, we went through a sports reorg.
Speculation on the impact of tariffs from the Trump administration is an ongoing theme as publishers head into advertising's upfront season.
Collection
[
|
...
]