Katie Feeney has signed a deal with ESPN as a Sports & Lifestyle Content Creator and will contribute to social media and digital initiatives including Snapchat and the upgraded ESPN App. With over 14 million followers, she represents ESPN's move towards creator-driven content to attract Gen Z viewers. ESPN's strategy follows the successful hiring of Omar Raja and the launch of the ESPN Creator Network, showcasing a trend among sports leagues to harness creator partnerships, emphasizing new pathways for aspiring sports media professionals.
Katie Feeney, with over 14 million followers, will enhance ESPN's social media presence, contributing to platforms like Snapchat and the ESPN App while making TV appearances.
ESPN's partnership with creators like Katie Feeney signals a shift to cater to younger audiences who prefer social media content over traditional broadcasts.
The rise of creator-driven content at ESPN reflects broader industry trends, with leagues like the NBA and PGA exploring creator collaborations to engage new fans.
Creator partnerships are now seen as vital for the future success of sports media and offer new opportunities for emerging sports professionals.
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