Brad Haugen has been appointed EVP of Digital Strategy & Growth at Lionsgate, where he will focus on creating original content for digital platforms and monetizing the company's large film and TV library. He will work closely with 3 Arts managers to enhance brand partnerships and growth opportunities for clients. Haugen's background includes producing premium content for major social media platforms in collaboration with celebrities. His expertise in digital media is expected to significantly enhance Lionsgate's digital presence and revenue generation potential.
"Brad's expertise in digital media and the creator economy are a great fit for our entrepreneurial culture, and he will supercharge our efforts to bring one of the world's most valuable portfolios of brands & franchises to top digital media platforms and a whole new generation of talent."
"The opportunities to scale its business and generate significant incremental revenue in the digital media space are enormous. I can't wait to build something special with all of our potential partners out there."
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