Nearly one in five Americans regularly get their news from social media influencers, with the figure reaching nearly 40% among adults under 30, highlighting a significant shift in media consumption.
"Attention to media outlets like television is decreasing, whereas attention towards news sources on social media is increasing over time. More and more people do get their news from these avenues," stated Regina Widjaya.
The Pew study indicates that Hispanic Americans, Asian Americans, and Black Americans were more likely to rely on social media influencers for news than their white counterparts, pointing to demographic differences in news consumption.
According to the Pew research, 91% of American adults under 30 consume news on digital devices, compared to only around 50% or less for traditional media formats, demonstrating a generational divide in news habits.
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