National Geographic has transformed from a print-focused entity to a dynamic digital media organization in its 137-year history. Courteney Monroe, the content president, emphasizes a 'platform agnostic' strategy to navigate modern media challenges. With a focus on storytelling that resonates with audiences, NatGeo aims to entertain while fostering a deeper connection to the world. The brand's essence, represented by its yellow border, guides all decisions. Monroe highlights the importance of integrating with the Disney+ platform to maintain high entertainment standards among major competitors like Hulu and Pixar.
"We spend a lot of time thinking less about linear versus streaming versus editorial, but rather across the board how do we differentiate ourselves in today's marketplace..."
"The strategy is really to tell gripping, factual stories that entertain and also inspire a deeper connection to our world, regardless of genre and platform."
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