#media-strategy

#media-strategy

As the Director of Media Planning and Buying for David Axelrod, since the inception of Axelrod and Associates (which later formed AKPD Message and Media), Debra built the department, led, managed, and worked on media strategies for Democratic candidates - Local, State, and Presidential (including Obama and Buttigieg), Independent Expenditures, and Advocacy campaigns.

"We're taking this pilot as an amazing opportunity to learn. When it comes to in-store, digital screen networks, there really isn't a playbook," Roche said, referring to the fact that while there are many case studies about other formats like search ads, there hasn't yet been a widespread rollout of digital screens at U.S. retailers.

The most frequently curated content on the White House Wire doesn't come from Truth Social, Breitbart, or even Fox News. It comes from YouTube.

"In creating a single editorial department, we will improve teamwork and our ability to target key audiences, streamline decision making, and grow both digital subscriptions and digital advertising revenues, enable by a cohesive editorial vision across our titles."

If you want to build a reputation as an authority and you want people to actually find and read your articles, you need to be publishing with IPWatchdog.com!

Goldberg's email regarding a critical story about Trump was shared with the campaign, leading to Waltz being involved as a national security surrogate to counter the narrative.

Jeff Bezos mandated this-not as a writing drill, but as a litmus test. If an idea couldn't be distilled into a clear, compelling statement of customer value, it wasn't worth pursuing.

Connected TV (CTV) is gaining traction as a major media channel, offering unique opportunities for brand awareness and advanced digital targeting, especially in B2B sectors.

Eric Adams, facing dual political and legal crises, seeks to regain favor through public appearances, but his previous tough-on-crime stance has eroded public support.

It is now common practice for journalists to take a leader's social media post and include it in news coverage.