Netflix has set an ambitious target to achieve a market valuation of $1 trillion by 2030, doubling its current value of approximately $479 billion. To reach this goal, the company plans to also double its revenue, primarily through price increases of its subscriptions. While there are multiple strategies to enhance revenue, such as expanding its advertising business and stacking service features like streaming video games, historical trends show that Netflix often resorts to raising prices as a key method for growth. This trajectory aligns with industry examples from companies like Apple, Spotify, and YouTube.
Netflix aims to exceed a $1 trillion market cap by 2030, driven largely by consistent price increases and strategic expansion of its revenue streams.
Achieving $1 trillion requires Netflix to double its current valuation and revenue, which traditionally involves raising subscription prices and expanding audience base.
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