In March, 'Love in Every Word' became a sensation on Nigerian social media, with heated discussions among viewers, including Nigerians abroad. The film, featuring a businessman and a dance troupe to woo an executive, stirred mixed reviews but pleased many with its passionate melodrama. Within a day, it garnered a million views on YouTube, reflecting the trend of Nollywood films pivoting to digital platforms amidst the downturn of international streaming services in Africa. As major streaming companies scale back, filmmakers like Omoni Oboli see new opportunities to redefine Nollywood's narrative.
Thousands of Nigerians debated fervently about 'Love in Every Word,' reflecting a growing engagement with local storytelling that resonates deeply with cultural attitudes, particularly around influence and wealth.
Omoni Oboliâs heartfelt response to the unexpected success of the film underscores a shift in Nigerian cinema, where local productions find new life and engagement on platforms like YouTube.
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