Piers Morgan warns rise of YouTube is a wake-up moment' for traditional media
Briefly

Piers Morgan foresees a significant transformation in the media landscape, predicting the decline of print newspapers as audience preferences shift towards platforms like YouTube. He suggests that traditional media figures must adapt or face obsolescence, emphasizing that younger demographics are increasingly abandoning print. Morgan's own foray into YouTube with 'Piers Morgan Uncensored' illustrates his commitment to this trend. Reflecting on his experience, he acknowledges the benefits of cost-effective and rapid content delivery through streaming, positioning himself at the forefront of this media evolution as he resonates with younger audiences.
Piers Morgan predicts a shift in media as traditional titles vanish, stating that YouTube channels will rival network television in influence and reach.
Morgan emphasizes that audience habits are shifting dramatically, particularly among younger viewers who prefer streaming services over print media.
Highlighting a 'ticking clock' for print newspapers, Morgan suggests that resistance to this change will lead to a rude awakening for those in traditional media.
His transition to YouTube reflects a broader trend where established media personalities embrace flexible, cost-effective streaming platforms to engage audiences.
Read at www.theguardian.com
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