"Although Reddit still accounts for a relatively small fraction of overall referrals for most newsrooms, newsrooms have noticed a surge in traffic from the social site in recent months, with Chartbeat's 700 U.S. news publisher clients seeing an 88% increase in pageviews from Reddit since January 2023. Many credit the bump to Google Search giving Reddit posts new prominence."
"Reddit's VP of business development and its news partnerships lead both stressed that Reddit is 'the only platform still working with publishers as partners.' This sentiment was echoed by some attendees, highlighting a sense of cautious optimism among newsrooms about their relationship with Reddit."
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