"creators and their content are driving marketing innovation and ROI at scale," said Alex Olds, director of digital at Proper Sports Media. "Brands and rights holders have a vast opportunity ahead, and Pixels is uniquely positioned to maximise this opportunity across every touchpoint - with robust measurement, seamless content distribution, and predictive performance built for the modern ecosystem."
"Proper Sports Media, the sports division of Kipling House Investments, today (26th November, 2025) announces a strategic investment in and partnership with Pixels, a creator platform that deepens engagement with fans across TV, web and digital out-of-home. This investment will support Pixels' distribution of the best creator content, expand its market reach, and accelerate its mission to provide scalable, data-driven solutions for the rapidly growing creator economy."
Proper Sports Media, the sports division of Kipling House Investments, announced a strategic investment and partnership with Pixels to deepen fan engagement across TV, web and digital out-of-home. The funding will support Pixels' distribution of creator content, expand market reach, and accelerate provision of scalable, data-driven solutions for the creator economy, which is forecast to reach USD$480bn by 2027. Pixels offers additional distribution channels where users engage more actively, enabling data-driven decisions, improved returns, and deeper engagement across digital, sports, and entertainment markets. Proper Sports Media will leverage its creator network and production capabilities to support Pixels' growth.
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