The QVC Group, managing the QVC and HSN channels, is laying off about 900 employees as part of a strategic restructuring aimed at boosting its influence on social media and streaming platforms. This decision, impacting roughly 5% of its workforce, accompanies the relocation of the HSN broadcast hub to QVC's headquarters in Pennsylvania. The restructuring plan, initiated in 2022, reflects efforts to adapt to changing consumer behaviors, with a new focus on live social shopping, driven by CEO David Rawlinson's initiatives to integrate more with platforms like TikTok, enhancing online shopping experiences.
The QVC Group announced that it will lay off approximately 900 employees, which accounts for about 5% of its workforce, as part of a broader restructuring effort.
The restructuring plan includes the relocation of HSN's broadcast hub to QVC's headquarters, aiming to streamline operations as the company emphasizes growth in social media and streaming.
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