The Pac-12 and Mountain West conferences are both on the brink of signing new media rights agreements starting in 2026, following significant realignments. The Pac-12's expansion, which includes teams like Boise State and Gonzaga, may heighten its market value compared to the Mountain West, which has less prominent additions. Experts view football as a crucial component in estimating media valuations, despite Gonzaga's strong basketball influence, which could sway interest from streaming platforms. Analysts emphasize that assessing the market is both a subjective and data-driven process, aiming to provide context rather than definitive predictions.
The rebuilt Pac-12, enriched by new members and expected media contracts, will likely have a greater market value compared to its Mountain West counterpart.
Experts agree that the combination of football dominance and Gonzaga's basketball presence could enhance the Pac-12's appeal in upcoming media rights negotiations.
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