"Then, Rick Edmonds answered it, cutting through spin, jargon and numbers with vivid detail. "The company is so new that the signatures were drying yesterday morning on legal papers defining its financial structure, even as the deal to buy the Bulletin, which will be its first newspaper holding, was announced." It's an approach journalists and media watchers are used to from the Poynter Institute's longtime media business analyst. That story, though, ran in The Philadelphia Inquirer in April 1980."
"Edmonds, who died Sunday at 78 after internal injuries following a car accident, made a career out of making sense of things. In a time when the media business convulsed, contracted and changed, Edmonds' expertise was constant. And throughout his career, he did the thing journalists aspire to do - show, not tell. When she saw the staff email on Sunday about his death, Angela Fu realized there was so much about Edmonds' career that she'd never known,"
Rick Edmonds clarified complex media-business matters with clear, vivid reporting and steady expertise. He answered questions about new companies and transactions with precise detail, exemplified by a 1980 account of Charter Media Co. His career spanned reporting and editing roles at the Winston-Salem Journal, the St. Petersburg Times, The Philadelphia Inquirer, and leadership at Florida Trend Magazine. He served as the Poynter Institute's longtime media business analyst and helped colleagues by seeking and valuing their perspectives. He was discreet about his accomplishments, including being part of a 1982 Pulitzer finalist team, and he died at 78 after a car accident.
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