Rick Levine, Who Gave Commercials Cinematic Flair, Dies at 94
Briefly

Rick Levine, a celebrated director in the world of television commercials, passed away at 94. He gained fame during the golden age of advertising, particularly in the 1960s, and founded Rick Levine Productions in 1972. Known for his dedication to high-quality visuals and storytelling, Levine's commercials often resembled Hollywood blockbusters. He notably directed the iconic Diet Pepsi ad featuring Michael J. Fox. His contributions to advertising earned him recognition as a leading commercial director, having been named best by the Directors Guild of America multiple times.
Rick Levine, an influential television commercial director known for his cinematic approach to ads, passed away at 94, leaving a legacy of creative brilliance.
During the golden age of advertising, Rick Levine harnessed the creativity of the Mad Men era, establishing himself as a leading force in television commercials.
Levine brought a filmic quality to commercials, famously directing iconic works like the Diet Pepsi Super Bowl ad featuring Michael J. Fox in 1980s.
Recognized as the best commercial director by the Directors Guild of America, Rick Levine's innovative vision transformed the advertising landscape.
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