"What is being presented as a sweeping cable news comeback is, in fact, a story about a company changing how it counts. Everyone is winning, apparently. Fox News is up. CNN is up. MSNBC is up. Even fledgling NewsNation is exploding, declaring itself the fastest-growing network in primetime."
"Real audience growth is remarkably uneven and competitive. It never moves in perfect unison across an entire industry, as last month's raft of press releases would have you believe."
Cable news networks are reporting record ratings and historic gains, suggesting a renaissance for the medium. However, this surge is largely attributed to changes in Nielsen's measurement system rather than genuine audience growth. The simultaneous rise in ratings across all networks, including Fox News, CNN, and MSNBC, is unusual and typically indicates uneven competition. The narrative of a collective comeback is questioned, as real audience growth usually results in one network's gain at the expense of another.
Read at www.mediaite.com
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