Three products in high demand as shoppers shun ultra-processed foods

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"Waitrose says sales of jacket potatoes, butter and full-fat products have soared this year as consumers turn away from ultra-processed foods. The upmarket supermarket said it had seen a fundamental change in how customers shop, influenced heavily by concerns over UPFs and the rise in weight-loss jabs. Described by the supermarket as the great carb comeback, sales have increased for everything from beans to bread as an obsession with gut health and plant-based eating led consumers back to the importance of fibre."

The Independent emphasizes on-the-ground reporting across reproductive rights, climate change and Big Tech and sustains reporting through donations while avoiding paywalls. Donations allow continued journalist deployment to gather facts and present multiple perspectives. Investigative examples include probing Elon Musk's pro-Trump PAC and producing a documentary spotlighting American women fighting for reproductive rights. Waitrose reports a marked shopper shift away from ultra-processed foods, attributing changes to UPF concerns and the rise of weight-loss jabs. The supermarket labels a "great carb comeback" as sales rise for jacket potatoes, beans, bread and fibre-rich items, with large potato sales up a third and jacket potato searches up 178%.

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