Two-thirds of news influencers are men - and most have never worked for a news organization

About one in five Americans regularly get news from social media news influencers, with younger Americans—particularly those under 30—leading this trend at nearly 40%.

Roughly 65% of those who regularly follow news influencers find their content helpful for understanding current events, with over 70% stating it differs from traditional news sources.

While Republicans and Democrats are equally inclined to follow news influencers, Republicans report that the news they receive from these sources is "extremely or very different" from other outlets.

Among those who consume news from influencers, a significant portion comes from diverse and lower-income backgrounds, indicating a shift in media consumption trends.

Read at Nieman Lab