By 2025, the concept of 'influencer' has broadened, as many content creators now see themselves as entrepreneurs. According to Kajabi's report, these creators prioritize building sustainable businesses beyond social media, earning 25% more than their social-first peers while enjoying greater self-confidence. This shift is driven by concerns over platform volatility, prompting creators to take charge of their monetization strategies. Examples like Hailey Young show that even those with small followings can achieve success by creating digital products and smart revenue systems, rather than merely increasing content output.
"I realized I didn't need to create more content-I needed to build smarter systems."
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