Starting July 1, AMC Theaters will incorporate advertisements between trailers and the feature film as a revenue-generating measure. This 'platinum spot' will mark a shift for AMC, which previously hesitated due to potential backlash from moviegoers, unlike rivals Regal and Cinemark that have included ads since 2019. Despite AMC's concerns, they noted that competitor attendance remained stable. Following a significant drop in attendance and revenue in early 2023, this initiative aims to support AMC's recovery strategy amid changes in consumer habits during and post-pandemic.
AMC Theaters will introduce a new "platinum spot" for advertisements between trailers and the main film, starting July 1, 2023.
The introduction of ads at AMC is essential for its post-pandemic recovery, as its revenues and attendance have struggled significantly.
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