Ro introduces Daily Rise gummies containing 7mg tadalafil, aiming to offer spontaneity and convenience to erectile dysfunction patients, eliminating the need to plan around medication schedules.
Ro's CEO credits the rise of gummies in the healthcare space to their appealing taste and packaging, enhancing patient adherence and reducing the stigma associated with taking medication.
With about 30.3 million men in the U.S. experiencing erectile dysfunction and only 9 million seeking treatment, online providers like Ro aim to address barriers such as access difficulties and stigma associated with seeking help.
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