"Many therapists and coaches try to 'resolve' this paradox by treating it like a branding problem. Yet, these don't really address the underlying issue. The tension between maintaining your authenticity and getting yourself out there is a source of energy."
"If you engage in unwise effort with it, you will oscillate between: holding back and feeling invisible, pushing forward and feeling inauthentic, and pulling back and losing momentum."
"The solution is not to throw more energy at it. It's more nuanced than that: You need to reframe your question and rethink your outcome."
Growth and authenticity are essential for building a successful practice. Therapists often struggle with the need to promote themselves while maintaining their authenticity. Over-promoting can lead to a loss of trust, while avoiding promotion can result in invisibility. Sustainable visibility comes from sharing work authentically. The tension between these two forces can be a source of energy, and finding a balance is crucial for long-term success. Rethinking the approach to promotion and authenticity is necessary for effective practice growth.
Read at Psychology Today
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