A 2018 study led by psychologist Matthew Hornsey surveyed over 6,000 people across 27 countries, revealing that most individuals prefer levels of happiness, health, and freedom at around 70-80% rather than maximum levels. Contrary to the maximization principle, which assumes people aim for the highest possible good, respondents exhibited a moderation principle, opting for mindful limits. This tendency was particularly notable among those from countries with East Asian religious traditions, suggesting that cultural factors significantly shape perceptions and aspirations regarding well-being.
Most people prefer moderation in aspects of their lives, favoring 70-80% fulfillment over extreme maximization of happiness, health, freedom, and intelligence.
The study revealed that cultural views, especially from East Asian traditions, contribute to the belief that âless is moreâ, aligning with holistic perspectives.
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