
"Investing isn't just about moneyâit's about psychology, humility, and learning to think clearly in a noisy world."
"This book isn't about beating the marketâit's about not beating yourself."
Barry Ritholtz's new book, 'How Not to Invest', shifts the focus from financial tips to the psychological aspects of investing. He emphasizes decision-making, judgment, and the behaviors that often lead investors astray. By contrasting the slow, compounding nature of innovation with our instinctual fears of uncertainty, Ritholtz provides clarity in a complex market landscape. His insights urge readers to focus on self-awareness rather than merely trying to outperform the market, framing investing as a journey of personal growth and learning.
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