"Phillips felt isolated in her new home, and her marriage was falling apart. Late at night, on her computer, she started writing out some lines—'If they want to go weeks without talking to you, LET THEM'; 'If they want to follow the crowd, LET THEM'—to remind herself that she couldn't control her husband's behavior."
"In 2022, Phillips left her husband and got the words let them tattooed on her arm, with the L in print and the rest in cursive. She posted a picture of the tattoo on Facebook, along with the lines she had been writing—she calls them a series of mantras, but many people refer to them as a poem."
"Phillips saw people reposting the poem on Facebook and Instagram, and even screen-printing it on T-shirts. She thought that was cool, but it didn't occur to her to try to make money from the 'Let them' idea."
In 2020, Cassie Phillips faced isolation and marital struggles after moving to Savannah, Georgia. To cope, she began writing mantras that emphasized self-empowerment and acceptance of others' choices. Inspired by a video, she tattooed the phrase 'let them' on her arm after leaving her husband in 2022. Her social media post featuring these mantras gained significant attention, going viral with nearly 50,000 shares. Despite her initial focus on survival, Phillips's words resonated with many, leading to a broader impact beyond her personal experience.
Read at The Atlantic
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