"While 2023 research from Visier demonstrated that 83% of workers admit to " productivity theater"-performing busy work that creates the appearance of output without meaningful results-that same year, the World Economic Forum declared creativity to be the second most critical skill for our workforce by 2027. The collision of these realities signals a fundamental shift that smart organizations can no longer ignore."
"The numbers tell a stark story. With 71% of knowledge workers experiencing burnout and job stress (according to the Anatomy of Work Index) costing U.S. industries over $300 billion annually in absenteeism and turnover (American Institute of Stress), our current productivity models aren't just failing-they're actively destroying value. While executives worry about quarterly targets, they're hemorrhaging their most valuable asset: the creative capacity of their people."
A C-suite dilemma exists between recognizing creativity as essential and designing space and time to build creative capacity. 2023 Visier research shows 83% of workers admit to 'productivity theater'—performing busy work that appears productive without meaningful results. The World Economic Forum ranks creativity as the second most critical workforce skill by 2027, signaling an Imagination Era where businesses must redesign work around human flourishing rather than industrial-age metrics. Seventy-one percent of knowledge workers experience burnout, and stress-related costs exceed $300 billion annually in absenteeism and turnover. Artificial intelligence can absorb routine tasks, but many organizations persist with mechanical, extractive models. A proposed reframe shifts focus from extraction to cultivation, asking what teams might cultivate each year.
Read at Fast Company
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