The Santa Clara County District Attorney's Office has settled a lawsuit against Sun Bum for misleading advertisements labeling its sunscreens as "reef friendly." The settlement, approved by a judge, includes a $300,000 penalty and mandates Sun Bum to refrain from such claims moving forward. The company must also contribute $25,000 to a California reef restoration project. This case marks a significant legal step in holding sunscreen manufacturers accountable for false environmental claims, amid increasing consumer demand for eco-friendly products and documented harm caused by certain sunscreen ingredients to marine life.
The judgment is the first one obtained by any prosecutor against a major sunscreen manufacturer for "reef friendly" advertising.
We are looking out for consumers and the environment by enforcing the law and correcting misleading claims.
Consumers are looking for environmentally friendly products.
Without the two chemicals, sunscreen makers began claiming their products were "reef friendly."
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