Pat Riley has reportedly made a deal with the Kansas City Chiefs that will provide compensation if they defeat the Philadelphia Eagles in the Super Bowl. This agreement allows Riley to benefit from his trademarked phrase 'three-peat,' which he originally trademarked in 1988 after the Lakers' brief success. The financial terms remain undisclosed, but funds will go towards the Pat Riley Family Foundation. This deal highlights Riley's historic connection to the term, which gained prominence during the era of the Chicago Bulls in the 1990s.
Riley's trademark attorney John Aldrich declined to disclose financial terms but confirmed the revenue will benefit the Pat Riley Family Foundation.
Riley initially trademarked 'three-peat' after the Lakers won two straight titles but lost in the Finals the following season, ultimately profiting from the term.
The deal with the Chiefs allows Riley to profit if they win three consecutive Super Bowls, reflecting his long-standing association with the 'three-peat' concept.
Riley made millions from the trademark after the Chicago Bulls achieved three consecutive championships in the 1990s, significantly popularizing the term.
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