The revolution will not be optimised: on frictionmaxxing and the creative virtues of inconvenience

Frictionmaxxing rejects passivity rather than rejecting technology. It questions which parts of life are worth experiencing fully even when they take longer. Convenience has shifted expectations so efficiency is demanded from relationships, careers, and emotions, leading to avoidance behaviors like ghosting and optimization of dating through filters and algorithms. Self-improvement content is consumed quickly while shortcuts are sought for discipline, confidence, and healing. Meaningful growth resists optimization because friendship, skill, and creativity require time, repetition, boredom, frustration, and failure. Choosing inconvenience can function as a form of rebellion that reclaims presence and limits monetization, acceleration, and productivity pressure. A fully frictionless life may feel numb rather than liberating.

"Frictionmaxxing, then, feels less like a rejection of technology altogether and more like a rejection of passivity. It asks a deceptively simple question: what parts of life are actually worth experiencing fully, even if they take longer? Because perhaps convenience has quietly altered our expectations of existence itself. We no longer just want efficiency from machines; we expect efficiency from relationships, careers, even emotions."

"We ghost instead of confronting. We optimise dating through filters and algorithms. We consume self-help content at double speed while searching for shortcuts to discipline, confidence or healing. The underlying assumption is that discomfort is a design flaw rather than an inevitable part of living. Yet most meaningful things remain stubbornly resistant to optimisation. Friendship still takes time. Skill still requires repetition."

"Creativity still demands boredom, frustration and failed attempts. There is no frictionless version of becoming an interesting person. That is what makes frictionmaxxing feel less like a fleeting internet trend and more like a small act of rebellion. In choosing inconvenience, people are not necessarily romanticising struggle; they are reclaiming presence. They are resisting the idea that every moment of life must be monetised, accelerated or made productive."

"Maybe the answer is not to abandon convenience altogether. Nobody genuinely wants to handwash clothes or churn butter in the name of authenticity. But perhaps we need to become more selective about which frictions we remove, and which ones are quietly essential to our humanity. After all, a completely frictionless life may not feel liberating in the end. It may simply feel numb."

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