2024 was the year of the 'Chad'
Briefly

"A Chad food is something that has a lot of protein," Andrea Hernandez explained on the December 9 episode of the podcast Taste. This notion expands to Gen A with the Gigachad meme, emphasizing an ideal body through fitness and diet.
Michelangelo's David has transcended its artistic origins to symbolize contemporary ideals of masculinity and fitness, inspiring brands and products centered around protein-rich foods and supplements.
In 2024, David’s image has evolved into a cultural icon, representing the 'Chad' archetype that worships the 'alpha male', while foods like protein bars and supplements embrace this narrative.
The Gigachad meme embodies modern masculinity, featuring the idealized physique that draws inspiration from figures like David, illustrating how ancient symbols are repurposed in today's cultural conversation.
Read at Fast Company
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