This weekend, Powell Street transforms as Union Square embraces the All-Star Game with vibrant basketball-related activities. Previously empty storefronts are now alive with the Foot Locker NBA Experience and the 'Inside the NBA' Experience. A fresh Shoe Palace opens just in time for the event, while a pop-up pizzeria inspired by Teenage Mutant Ninja Turtles pays homage to Hornets' star LaMelo Ball. These activations are designed to attract attention and engage fans, showcasing inventive uses for vacant commercial spaces during a major sports event.
The normally vacant Powell Street is buzzing with activity thanks to All-Star Game events, showcasing transformation of empty storefronts into exciting NBA-related experiences.
The Foot Locker NBA Experience and American Express's 'Inside the NBA' Experience are prime examples of how vacant spaces are creatively revitalized for the event.
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