"Burberry has been riddled with financial problems since the post-pandemic recovery of luxury spending, which has fallen flat and prompted multiple profit warnings in recent months."
"Moncler would be securing a promising deal with significant upside. Burberry's new strategic focus on iconic products like outerwear and scarves is commendable, and the company is getting more pragmatic in terms of pricing," she said.
"Moncler's expertise in outerwear and its marketing prowess could be a game-changer for Burberry, steering the brand back to its core strengths."
"If the deal goes through at all, it would be great for both brands," says Jelena Sokolova, senior equity analyst at Morningstar.
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